Blog
Straight answers about your ads, tracking and leads.
Simple guides for business owners who want to know which ads really bring in customers. No jargon. Just what's going on and what to do about it.
How to Rank in ChatGPT: 7 Steps for Small Business
How to rank in ChatGPT and other AI assistants: make sure they can read your site, say clearly what you do, and give them reasons to trust you. 7…
Phone Call Tracking for HVAC and Home Services
If your ads make the phone ring but only form fills are counted, your ads are judged on part of your leads. How phone call tracking works and what to…
Shopify Facebook Pixel: 7 Checks Before Black Friday
Is your Shopify Facebook pixel counting every add to cart and purchase? 7 checks to run before Black Friday, using free tools, no developer needed.
Meta Pixel Helper: How to Check Your Pixel Counts Leads Right
Use Meta Pixel Helper and Events Manager to check your pixel in 10 minutes: duplicate pixels, early Lead events, cookie banners and missed calls.
Why Google Ads and GA4 show different sales numbers
Google Ads vs Google Analytics: why they show different sales numbers, in plain English, plus a simple checklist to find out if something is set up…
Meta Pixel vs Conversions API: How to Stop Facebook Counting Sales Twice
Meta Pixel vs Conversions API: what each one does, why you should use both, and how to stop Facebook counting the same sale twice. Plain English…
What Is a Conversion Tracking Audit?
A conversion tracking audit checks that every sale and lead from your ads is counted once and correctly. Here is what it looks at and when you need…
Low Quality Leads From Ads: Why It Happens and How to Fix It
Getting low quality leads from your ads? Here are the common reasons, in plain English, and simple ways to get more real customers.
Server-Side Tracking: What It Is and Do You Need It?
Server-side tracking sends your website data through your own server before it goes to Google or Meta. Here is what that means and when it's worth…
HubSpot Conversion Tracking: How to Track Leads From Your Ads
HubSpot conversion tracking in plain English: see which ad each lead came from, and tell your ad platforms which leads became customers.
