Systems built with AI. Run by a human.
I fix the systems between a paid click and a qualified lead.
For agencies and the brands they run: tracking, landing pages and follow-up that turn paid traffic into qualified leads, not dead ends.
12 years in paid social · 5 years building the systems behind it
Your paid traffic may be doing its job. The leak can be in the page, tracking or follow-up.
I do both.
I have run the ads and built the systems behind them, so I can find the gap from paid click to CRM and help fix it.
Four ways in
Start with the problem you suspect most.
Choose one focused review. You will get a written, prioritized fix list within a week. If we build it together, your diagnostic fee is credited.
The ads
$600
Most common starting point
Paid social teardown
5 business days · no call
Find the account settings, audiences and campaign decisions wasting budget before they produce more low-quality leads.
- 20-minute recorded walkthrough
- Spend-waste priorities
- 5 changes to make next
The page
$400
Best when traffic is fine but conversions are not
Landing page review
3 business days · no call
See why paid visitors leave before they convert. Review up to 3 landing pages for message match, speed and form friction.
- Annotated page walkthrough
- Conversion blockers, ranked
- Ready-to-ship change list
The data
$500
Start here if reports don’t match reality
Conversion tracking audit
5 business days · read-only access
Know whether your reports reflect real conversions. Audit the tags, events and attribution signals between your site and ad accounts.
- Tag and event inventory
- Severity-ranked issues
- Developer-ready fixes
After the click
$950
Credited against a full build
Automation blueprint
10 business days · one 60-min call
Find where leads leak after the click, then map what to automate first across forms, CRM, follow-up and reporting.
- Current and proposed lead-flow diagram
- Automation priorities by effort and impact
- 2 working prototypes
Where the four doors lead
From findings to a working, measurable system.
Fixed scope, based on your diagnostic. One scoping call happens after the report, so we discuss the fix, not a pitch. Built with AI where it speeds up delivery. Tested against real data before anything touches a client account.
Typical scope: 3–6 weeks · Diagnostic credited · No retainer required
Measurement and tracking
Server-side GTM, Meta CAPI, GA4, deduplication. Every conversion counted once.
Landing pages that convert paid traffic
Message-matched pages, fast on mobile, forms that don’t leak.
Lead routing and follow-up
Routing, CRM sequences and reporting that keep working after handover.
Paid social run on the data above
- Meta and LinkedIn optimised toward revenue, not a pixel firing twice.
How I build
AI speeds up the work. Human judgment signs it off.
01
Capture
Scripts pull account structure, page content, tags and CRM fields so I start with the full picture.
02
Analyse
Models compare the data against a maintained specification and flag possible issues quickly.
03
Review
I validate every finding, write the report and record the walkthrough myself.
01
Build
Automations are drafted with AI, then tested against real data before launch.
What clients say
“Val has been a huge help, supporting us across a wide range of tasks. He’s not only highly skilled but also a pleasure to work with — friendly, reliable, and a great communicator. We’d highly recommend him.”
Jonathan Bradford
Managing Director, KOTA
“I really appreciated Val’s foresight and efficiency in coordinating the Lunas Collective website project, which we built completely from scratch. His initiative in providing and suggesting templates made the collaboration more cohesive and productive.”
Ria Landingin
Co-Executive Director, Lunas Collective
Works with
About
I’m Val, a growth engineer in Cebu. I have spent 12 years in data-driven marketing and the last 5 building the tracking and automation layer agencies often need several specialists to cover. I am also co-founder and COO of Advenient, supporting agencies in Europe and Australia with growth marketing talent in the Philippines.
Other things I’ve built
AI Growth Strategy Canvas
Turns raw business context into a structured growth roadmap in minutes.
Wanderplan
Travel journal with an AI assistant that suggests routes from real entries.
Thirty seconds to see what a landing page is telling the ads.
Free scan, then the fastest paid route if you want one. Fixed price, written findings, no call to start.